The health and safety, of both clients and REALTORS® alike, holds the highest priority during these trying times.
In March, the Ontario Government declared a state of emergency— OREA (Ontario Real Estate Association) responded by urging the immediate closure of open houses, as well as any unnecessary personal interactions with clients and colleagues. On April 3, the Government of Ontario prohibited open houses. Although OREA’s lobbying efforts with the Ontario Government were successful and real estate services were added to the list of essential services, it is hardly back to normal.
Although the housing market is expected to take a knock with far reaching implications, there is no room for compromise as far as health and safety of clients and REALTORS® are concerned. Following the announcement by Ford government of stage one of the framework for the reopening of the Ontario economy, consumers will start returning to the market looking to buy and sell properties, but will also be looking to realtors for health and safety advice and guidance in respect of best practices and the potential for no-contact options, making the role of a realtor more important than ever with the added task of helping clients to feel safe and comfortable during the search for their dream home.
OREA has used up-to-date public health information, industry best practices and experience from North American jurisdictions to put together an exhaustive list of guidelines for safe conduct during the pandemic, which is available on their website; but remains of the opinion that showings should remain virtual as far as possible for the time being. These guidelines include:
Engaging with buyers and sellers is an integral part of real estate, but COVID-19 has thrown a curve ball in the traditional practices. Realtors are now tasked with a lot more than before as the economy gradually opens, with direct contact needing to be kept to absolute minimum— for the sake of their own health and that of their clients. As more and more consumers begin to emerge from their homes and return to the market, several alternatives and considerations exist for the realtor to meet all the needs of their clients while keeping COVID-19 in mind:
DIGITAL TOOLS
Digital and virtual technology should still be the first option for interaction: 3D property scans, virtual tours, and live tours through Skype or Facebook are some of the great alternative marketing opportunities that can be explained and offered to clients.
PERSONAL PROTECTIVE EQUIPMENT
At some point, as impressive as new technology is, virtual options are no longer viable. At this point, realtors should ensure they have PPE such as face masks on hand for themselves and their clients. RAHB Realty Shoppe has started stocking PPE ideal for these unavoidable scenarios.
IN-PERSON SHOWINGS
If a client is at the point where they feel that an in-person showing is necessary, the majority of the work should be done electronically beforehand, in order to keep the actual showing as short and sweet as possible. During the showing, instructions of health officials should be strictly adhered to— such as the wearing of appropriate PPE, personal distancing, and thorough cleaning and disinfecting of all areas before and after an in-person showing.
In addition to this, in order to ensure every effort is in place to reduce risk of virus spread, a realtor should know their clients and their families. Before proceeding with an in-person showing, it is important to know whether anyone involved (be it the listing agent, realtor, homeowner, resident or potential buyer) suffer any underlying medical condition; are immunocompromised or elderly— as these factors may put them at greater risk of contracting the virus. It is Also important to know exactly what cleaning and disinfecting measures are being taken before and after the showing, as well as what PPE is appropriate.
TIPS FOR THE HOMEOWNER OR LISTING REALTOR:
TIPS FOR THE CLIENT OR PURCHASING REALTOR:
By being listed as an essential service, the Government has entrusted realtors with a responsibility to uphold— by taking every precaution to ensure the comfort and safety of the people who make real estate possible.
Are you wondering how we can keep you safe while you buy or sell during the pandemic? Contact us here info@ambitiousrealty.ca
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